How to Write a Blog Article

This article on “How to Write a Blog Article in 7 Easy Steps”, is part of the series on how to look after your website.

In today’s online world, blogging is an essential, tool, especially for a business. It allows them to establish their brand, attract and engage with customers, and drive traffic to their website. Regularly publishing high-quality blog content can also help businesses improve their search engine rankings and generate leads. This is just one of the very many things we do with our own SEO services, so we know it helps.

This article will provide you with a step-by-step guide to help you write high-quality, engaging blog content. From choosing a topic and conducting research to crafting a compelling headline and promoting your article, we’ll cover everything you need to know to get started. So let’s dive in and learn how to write a blog article in 7 easy steps.

STEP 1: Choose a topic

When faced with a blank sheet of paper, or more likely, a blank screen, this is often the most difficult step. If you’re reading this, it’s probably because you’re already an established business. That means you already have a good sense of your target audience and what topics they are interested in.

When choosing a topic for your article, consider the following:

STEP 2: Do your research

This is an important step when writing a blog article. Getting something wrong, when you’re supposed to be an expert, won’t sit well with your audience. Even when you know something to be true, it’s worth checking. You want to write an article that is well-informed and accurate.

Here are some tips for effectively researching your topic:

This is now the foundation for a well-written and informative blog article. Let’s keep going.

STEP 3: Create an outline

An outline will help make your writing process more efficient and the finished work will follow a logical progression. The structure an outline creates, gives you a clear roadmap to follow as you start writing. It will also stop you from waffling or going off-topic.

Here are some tips for creating an outline for your blog article:

Creating an outline, ensures that your article is logical and well-organised, covering all the points you want to make. It can also help you identify any gaps in your knowledge or areas that need further research.

STEP 4: Write a compelling headline

A strong headline is the hook for capturing the reader’s attention and encouraging them to click on and read your article.

Here are some useful tips for writing a good headline for your blog article:

By following these tips, you can craft a compelling headline that will grab readers’ attention and encourage them to read your article.

STEP 5: Write the article

This is where you will begin putting your thoughts and research into a readable, cohesive article. Start by introducing your topic and explaining why it is important or interesting. Then, present your main points or arguments in a logical order, using evidence from your research to support them.

With the preparation done, the writing will be easy

Remember to use transitions to connect your ideas and make the article easy to follow. In English grammar, transitions are words or phrases that connect one idea to another and help the reader follow the flow of the writing. They can be used to signal a contrast, a cause and effect, or a sequence of events. Some common transitions include “however,” “therefore,” “as a result,” and “also.”

As you write, keep your audience in mind and try to make the content engaging and informative. Don’t worry about making it perfect at this stage, just focus on getting your ideas down on paper. You can always go back and make revisions later.

STEP 6: Edit and proofread

After you have completed a draft of your article, it is important to take some time to edit and proofread it before publishing. Start by reading through the article carefully and making any necessary revisions to improve the clarity and coherence of your writing. Pay attention to grammar, spelling, and punctuation errors and make sure that your ideas are presented in a logical order. It might be a good idea to use an online grammar checker, like Grammarly, to help do this.

Once you are satisfied with the content of your article, you can add some visual elements to make it more appealing and engaging. Adding images, videos, or infographics can help illustrate your points and break up the text. Just be sure to use images that are relevant to your topic and properly cited.

The importance of using infographics

You should also take some time to format your article, using headings, subheadings, and bullet points to organise the content and make it easier to read. Finally, don’t forget to include links to any sources you referenced in your article, as well as a brief author bio at the end.

STEP 7: Publish and promote

So, you’ve checked, refined and double-checked your blog article, now it’s time to publish. If you’re using a CMS like WordPress, that’s as easy as clicking the Publish button.

Publishing it, without doing anything else, isn’t going to bring hordes of visitors to your site to read it, you’re going to have to promote it and get the word out. Here are a few tips to help you do that:


To sum up, this post on how to write a blog article in 7 easy steps is, in fact, a simplified method of how the professionals do it.

If you follow the steps, you can create a worthwhile contribution to your website, and it will be much better than not doing it at all. It’s true that doing this will require time and effort. You might, therefore, decide that it would be better to employ a specialist to do this. Here, at Brighton WEBtech, we are the specialists you need.

Whatever you decide to do, know that adding content to your website on a regular basis, can only help. Websites need love too. Start creating today.

Further reading

We hope this article has been helpful in learning how to write a blog article. If you’re interested in learning more about website design and development, we encourage you to check out some of our related articles below. With these additional resources, you’ll be well on your way to creating a website that truly represents your business and connects with your target audience.

About the author

Based in Brighton on the south coast, Neil Hart’s extensive earlier career in automotive engineering reflects how he helps his clients today.

His web design and development business, needs a sharp focus and attention to detail, which he has in great abundance. He takes great pride in creating websites for discerning clients, helping them get noticed!

Feel free to contact Neil here, to discuss your next website project.


If any of this has been of interest and you’d like to learn what we can do for your business, have a browse through some of our services below. We’d be happy to discuss the benefits of working together.

Website Design in Brighton


I will design you a beautiful, responsive website that you and your customers can be proud of.

Website Development in Brighton


For specialised sites, I can develop custom functionality to do whatever you want.

Website Hosting in Brighton


Once your shiny new website is finished, I’ll keep it safe, secure and online.

Logo Design in Brighton


A logo, is part of your brand. It doesn’t have to be fancy. In fact, a good word logo, is better than a poor graphic logo.

Content Writing in Brighton


Having a great looking website, is… well, great. But you’ll also need great content as well, to keep your visitors interested.

SEO Services in Brighton


There’s little point having a great site, with great content, if nobody finds you. Let my SEO service help you.